Friday

J.Lo TV spot seems to give Fiat 500 a boost

Olivier Francois, global chief creative officer for Fiat and Chrysler, defended the decision to place J.Lo on football games in a recent interview with Advertising Age, a sibling publication of Automotive News: "America is aware that there is a car. We needed that kind of spark."

Read more: http://www.autonews.com/article/20110928/BLOG06/110929893/1306#ixzz1ZSJn8wRx
J.Lo

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