J.Lo TV spot seems to give Fiat 500 a boost

Olivier Francois, global chief creative officer for Fiat and Chrysler, defended the decision to place J.Lo on football games in a recent interview with Advertising Age, a sibling publication of Automotive News: "America is aware that there is a car. We needed that kind of spark."

Read more:

'via Blog this'

Fiat reaps early windfall as 500 buyers snap up pricier options

Fiat is getting a revenue boost from American buyers choosing pricier packages and customized options on the 500 subcompact. The 500 marks the Italian automaker's return to the U.S. market after a 28-year absence.Fiat reaps early windfall as 500 buyers snap up pricier options


Fiat 500 First Edition: For China Only

 Fiat is marketing 100 numbered units of the 500 minicompact, with special graphics created by five young Chinese designers.Fiat 500 First Edition: For China Only


2012 Fiat Cabrio Priced at $20,000

Fiat News-The 2012 Fiat Cabrio will start at $20,000, including a $500 destination charge, when it goes on sale in the U.S. later this spring.2012 Fiat Cabrio Priced at $20,000


Fiat to bring 500 to Auto Shanghai 2011

Fiat 500 News-Fiat will be showcasing the normal unlimited version of its Nuova 500 at Auto Shanghai 2011 at the end of this month, Xinhua reported earlier this week. ...More


Chrysler gives sneak peek at Fiat 500 convertible

Chrysler Group LLC has released the first pictures and details of the Fiat 500 Cabrio today in advance of next week's New York auto show where the public can kick the tiny tires.
The new 2012 500c is the droptop version of the four-passenger car from partner Fiat SpA that Chrysler now builds at a plant in Mexico for sale in North America....More


Fiat 500 Arrives in Canada

After 27 year of absence from the Canadian market, Fiat is making what it hopes to be a memorable comeback. As it happened in the neighboring US, the first Fiat model to sell in Canada is the tiny 500, a small city car that seems to have captured the imagination of the Canadian consumers..