Olivier Francois, global chief creative officer for Fiat and Chrysler, defended the decision to place J.Lo on football games in a recent interview with Advertising Age, a sibling publication of Automotive News: "America is aware that there is a car. We needed that kind of spark."
Read more: http://www.autonews.com/article/20110928/BLOG06/110929893/1306#ixzz1ZSJn8wRxJ.Lo
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