J.Lo TV spot seems to give Fiat 500 a boost

Olivier Francois, global chief creative officer for Fiat and Chrysler, defended the decision to place J.Lo on football games in a recent interview with Advertising Age, a sibling publication of Automotive News: "America is aware that there is a car. We needed that kind of spark."

Read more: http://www.autonews.com/article/20110928/BLOG06/110929893/1306#ixzz1ZSJn8wRxJ.Lo

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Fiat reaps early windfall as 500 buyers snap up pricier options

Fiat is getting a revenue boost from American buyers choosing pricier packages and customized options on the 500 subcompact. The 500 marks the Italian automaker's return to the U.S. market after a 28-year absence.Fiat reaps early windfall as 500 buyers snap up pricier options

Fiat 500 First Edition: For China Only

 Fiat is marketing 100 numbered units of the 500 minicompact, with special graphics created by five young Chinese designers.Fiat 500 First Edition: For China Only

2012 Fiat Cabrio Priced at $20,000

Fiat News-The 2012 Fiat Cabrio will start at $20,000, including a $500 destination charge, when it goes on sale in the U.S. later this spring.2012 Fiat Cabrio Priced at $20,000

Fiat to bring 500 to Auto Shanghai 2011

Fiat 500 News-Fiat will be showcasing the normal unlimited version of its Nuova 500 at Auto Shanghai 2011 at the end of this month, Xinhua reported earlier this week. ...More

Chrysler gives sneak peek at Fiat 500 convertible

Chrysler Group LLC has released the first pictures and details of the Fiat 500 Cabrio today in advance of next week's New York auto show where the public can kick the tiny tires.
The new 2012 500c is the droptop version of the four-passenger car from partner Fiat SpA that Chrysler now builds at a plant in Mexico for sale in North America....More

Fiat 500 Arrives in Canada

After 27 year of absence from the Canadian market, Fiat is making what it hopes to be a memorable comeback. As it happened in the neighboring US, the first Fiat model to sell in Canada is the tiny 500, a small city car that seems to have captured the imagination of the Canadian consumers..

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Fiat 500 Pink Passion

What a cool concept painted by Artist Jason Travis, " Pink Passion, "Travis says the Fiat 500 embodies the passion for driving, great design and functionality. Usually small cars lack style and elegant design, it looks like a blast to drive! "

Inspired by the passion for driving. Pink flames, pink wheels, abstract graphic designed heart on the door.

You can see more of Artist Jason Travis's work at -Think Art Go----ThinkArtGo.com

Fiat 500 Abarth Coming To USA--Can't Wait!

 Fiat 500 to the USA, we finally have a hot Italian hatchback to compete with the likes of the Mini Cooper and Volkswagen GTI. With the base 500 set to go on sale in dealerships in March, the Abarth version is sure to be coming soon. Learn more about what makes the Fiat 500 Abarth such an exciting car!...More

SERGIO MARCHIONNE, "Fiat 500 Production Celebration," Los Pinos Residence, Mexico City

It is truly a privilege for me to bring you greetings on the behalf of both Chrysler Group and Fiat on a day of celebration for both our companies.

I would like to thank in particular President Calderon for doing us the honor of inviting us to Los Pinos. It makes today even that much more special.

Mr. President… you may recall that just over a year ago I promised you that I would come back to celebrate the launch of the Fiat 500.

And so it is with great pleasure that, today, I keep that promise...More

Fiat 500 Celebration Challenge Contest

Chrysler Group LLC employees are always encouraged to be passionate about achieving, embrace and cherish competition, and express their creativity – most recently in a company-wide, Fiat 500-inspired design contest. Corporate teams representing more than 80 departments and business centers in North America embraced the FIAT brand’s values of creativity, personalization and self-expression by creating their own works of art — exemplifying what the “Life is best when driven by Celebration” Team Challenge meant to them.


Chrysler Media--Site

Fiat 500 Celebration Challenge

Chrysler's Fiat brand challenged the work force to express themselves in the Fiat 500 Celebration Challenge. There were 85 canvases returned and Detroit area Warren Truck Plant (home of the Ram Truck) is in the Top five!
The top five are now on facebook to let the world vote on them.

Please take a minute and vote on Facebook for Warren Truck's artwork in the Fiat 500 Challenge contest!



" Like " This picture on FiatUSA Facebook site---Page

Fiat, Gucci Collaborate on Special Edition of Fiat 500

Iconic Italian brands Fiat and Gucci have collaborated on a special edition of the Fiat 500, dubbed 500 by Gucci. Available in black or white, the vehicle sports distinctive Gucci style features including the interlocking GG logo and signature stripes.Fiat, Gucci Collaborate on Special Edition of Fiat 500

Fiat 500 speeding to market-Life Is Best When Driven By Celebration

The rush to reintroduce Fiat to North America means cars will be ready for delivery before new dealerships are open for business, forcing some creative steps to ensure the brand has a positive return to the market....More