Olivier Francois, global chief creative officer for Fiat and Chrysler, defended the decision to place J.Lo on football games in a recent interview with Advertising Age, a sibling publication of Automotive News: "America is aware that there is a car. We needed that kind of spark."
Read more: http://www.autonews.com/article/20110928/BLOG06/110929893/1306#ixzz1ZSJn8wRxJ.Lo
'via Blog this'
Friday
Fiat reaps early windfall as 500 buyers snap up pricier options
Fiat is getting a revenue boost from American buyers choosing pricier packages and customized options on the 500 subcompact. The 500 marks the Italian automaker's return to the U.S. market after a 28-year absence.Fiat reaps early windfall as 500 buyers snap up pricier options
Monday
Fiat 500 First Edition: For China Only
Fiat is marketing 100 numbered units of the 500 minicompact, with special graphics created by five young Chinese designers.Fiat 500 First Edition: For China Only
Tuesday
2012 Fiat Cabrio Priced at $20,000
Monday
Fiat to bring 500 to Auto Shanghai 2011
Thursday
Chrysler gives sneak peek at Fiat 500 convertible
Chrysler Group LLC has released the first pictures and details of the Fiat 500 Cabrio today in advance of next week's New York auto show where the public can kick the tiny tires.The new 2012 500c is the droptop version of the four-passenger car from partner Fiat SpA that Chrysler now builds at a plant in Mexico for sale in North America....More
Saturday
Fiat 500 Arrives in Canada
After 27 year of absence from the Canadian market, Fiat is making what it hopes to be a memorable comeback. As it happened in the neighboring US, the first Fiat model to sell in Canada is the tiny 500, a small city car that seems to have captured the imagination of the Canadian consumers..
More
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Wednesday
Fiat 500 Pink Passion
What a cool concept painted by Artist Jason Travis, " Pink Passion, "Travis says the Fiat 500 embodies the passion for driving, great design and functionality. Usually small cars lack style and elegant design, it looks like a blast to drive! "
Inspired by the passion for driving. Pink flames, pink wheels, abstract graphic designed heart on the door.
Inspired by the passion for driving. Pink flames, pink wheels, abstract graphic designed heart on the door.
You can see more of Artist Jason Travis's work at -Think Art Go----ThinkArtGo.com
Fiat 500 Abarth Coming To USA--Can't Wait!
Fiat 500 to the USA, we finally have a hot Italian hatchback to compete with the likes of the Mini Cooper and Volkswagen GTI. With the base 500 set to go on sale in dealerships in March, the Abarth version is sure to be coming soon. Learn more about what makes the Fiat 500 Abarth such an exciting car!...More
Tuesday
SERGIO MARCHIONNE, "Fiat 500 Production Celebration," Los Pinos Residence, Mexico City
It is truly a privilege for me to bring you greetings on the behalf of both Chrysler Group and Fiat on a day of celebration for both our companies.
I would like to thank in particular President Calderon for doing us the honor of inviting us to Los Pinos. It makes today even that much more special.
Mr. President… you may recall that just over a year ago I promised you that I would come back to celebrate the launch of the Fiat 500.
And so it is with great pleasure that, today, I keep that promise...More
Fiat 500 Celebration Challenge Contest
Chrysler Group LLC employees are always encouraged to be passionate about achieving, embrace and cherish competition, and express their creativity – most recently in a company-wide, Fiat 500-inspired design contest. Corporate teams representing more than 80 departments and business centers in North America embraced the FIAT brand’s values of creativity, personalization and self-expression by creating their own works of art — exemplifying what the “Life is best when driven by Celebration” Team Challenge meant to them.
Chrysler Media--Site
Chrysler Media--Site
Friday
Fiat 500 Celebration Challenge
Chrysler's Fiat brand challenged the work force to express themselves in the Fiat 500 Celebration Challenge. There were 85 canvases returned and Detroit area Warren Truck Plant (home of the Ram Truck) is in the Top five!
The top five are now on facebook to let the world vote on them.
Please take a minute and vote on Facebook for Warren Truck's artwork in the Fiat 500 Challenge contest!
" Like " This picture on FiatUSA Facebook site---Page
The top five are now on facebook to let the world vote on them.
Please take a minute and vote on Facebook for Warren Truck's artwork in the Fiat 500 Challenge contest!
" Like " This picture on FiatUSA Facebook site---Page
Fiat, Gucci Collaborate on Special Edition of Fiat 500
Iconic Italian brands Fiat and Gucci have collaborated on a special edition of the Fiat 500, dubbed 500 by Gucci. Available in black or white, the vehicle sports distinctive Gucci style features including the interlocking GG logo and signature stripes.Fiat, Gucci Collaborate on Special Edition of Fiat 500
Wednesday
Fiat 500 speeding to market-Life Is Best When Driven By Celebration
Friday
Chrysler To Live-Stream L.A. Auto Show Unveilings new Fiat 500
The new Fiat 500,2011 Dodge Charger R/T and about a half dozen other vehicles, either all-new or refreshed, will be on display at Chrysler's 2010 Los Angeles Auto Show stand, and they'll all be unveiled both live at the show and live, via webcast, on the Internet....More
2011 Fiat 500 Sport for the U.S.
Dealers begin taking orders later this year; new 500C convertible follows in the spring.More
Wednesday
North American Fiat 500 to be unveiled at LA Auto Show
Gualberto Ranieri, Chrysler Group LLC Senior Vice President Communications, has announced the North American version of the Fiat 500 will be unveiled at the 2010 LA Auto Show, held November 19-28th.
Tuesday
Chrysler to enter electric race with Fiat 500
Chrysler Group LLC will enter the electric vehicle market with the Fiat 500 -- engineered in Auburn Hills and likely built in Mexico.
The 500EV will go on sale in North America in 2012 -- slightly behind some of its competitors.
While Chrysler said in November that it planned to introduce an electric vehicle in 2012, it had envisioned a commercial vehicle. A Fiat Doblo electric commercial van is still in the works -- but after the 500EV....More
Friday
Fiat 500C Abarth: 2010 Geneva Auto Show
TURIN, Italy — Fiat's Abarth brand will display performance editions of the 500C and the Punto Evo at the 2010 Geneva Auto Show.
Abarth has kitted out the 500C in a choice of two-tone exterior paint schemes, loud graphics and 17-inch diamond-finish alloy wheels.
Under the hood is an Abarth-tuned 1.4-liter four-cylinder Turbo T-Jet gas engine that makes 140 horsepower and 152 pound-feet of torque. Coupled with a six-speed Abarth Competizione automated manual gearbox with paddle shifters, the engine provides 0-60-mph acceleration in less than 8.1 seconds and a top speed of 127 mph, while returning impressive average fuel economy of 36 mpg in the European combined driving cycle....More
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