Olivier Francois, global chief creative officer for Fiat and Chrysler, defended the decision to place J.Lo on football games in a recent interview with Advertising Age, a sibling publication of Automotive News: "America is aware that there is a car. We needed that kind of spark."
Read more: http://www.autonews.com/article/20110928/BLOG06/110929893/1306#ixzz1ZSJn8wRxJ.Lo
'via Blog this'
Friday
Fiat reaps early windfall as 500 buyers snap up pricier options
Fiat is getting a revenue boost from American buyers choosing pricier packages and customized options on the 500 subcompact. The 500 marks the Italian automaker's return to the U.S. market after a 28-year absence.Fiat reaps early windfall as 500 buyers snap up pricier options
Monday
Fiat 500 First Edition: For China Only
Fiat is marketing 100 numbered units of the 500 minicompact, with special graphics created by five young Chinese designers.Fiat 500 First Edition: For China Only
Tuesday
2012 Fiat Cabrio Priced at $20,000
Monday
Fiat to bring 500 to Auto Shanghai 2011
Thursday
Chrysler gives sneak peek at Fiat 500 convertible
Chrysler Group LLC has released the first pictures and details of the Fiat 500 Cabrio today in advance of next week's New York auto show where the public can kick the tiny tires.The new 2012 500c is the droptop version of the four-passenger car from partner Fiat SpA that Chrysler now builds at a plant in Mexico for sale in North America....More
Saturday
Fiat 500 Arrives in Canada
After 27 year of absence from the Canadian market, Fiat is making what it hopes to be a memorable comeback. As it happened in the neighboring US, the first Fiat model to sell in Canada is the tiny 500, a small city car that seems to have captured the imagination of the Canadian consumers..
More
More
Subscribe to:
Posts (Atom)